Born in 1975 in Stockholm, Sweden.
Co-founder of Swedish label WeSC.
Left the position as creative director
and retired in 2006 to get more time
for adventure.
Enjoys hanging out with his family and
friends, travelling, food, fashion,
sneakers, skateboarding, art, film,
photography, design, architecture etc.
Moved to Asia in 2007 to open a creative studio.
Currently lives in Hong Kong.
Father of two and happily married.